Wednesday, October 17, 2007

Some sugar?

Dream 001

So I decided to open my own graphic design agency. I suppose I was keen to design boxes instead of sitting in one all day long. Instead of it being just a plain ol' agency with logos and websites and name-the-layout... it was also a pie shop. That's right. Get your company re-branded AND have your pie too!
These pies were perfection. Every colour imaginable, perhaps unnatural... but beautiful. The crust was perfectly flaky. The smell of the agency was heavenly... strawberry and apple pie; baked perfection.
I had a beautiful black granite kitchen with large red ovens to cook pies... and my beautiful Apple compy and various electronic set-up just meters away ready to design the next logotype.
Each pie was presented on a tiered table that was this beautiful silver filigree.
People loved the design/pie concept and gave me a large trophy. But it was this horrid, ugly large trophy and I was like, "ohhh... thank you... it's lovely..." but really I imagined chucking it out the window of the pie-design-loft. And the people that gave it to me just kept coming back to check that it was being displayed properly. I got so pissed off that I pasted up a sign on the front door of the pie-design-loft, a well-designed sign that is, that forbade any decorations in my shop that weren't my own. I gave the trophy back to the people, and got back to making an orange rhubarb pie.
Oh, love.

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